
For the British Council
The British Council along with its partners VANSA, Arterial Network, and EUNIC South Africa, successfully bid for a co-funded project with the EU delegation to deliver a project that would interrogate the trade relationship in arts and creative products between the EU and South Africa. Theproject is designed to provide insight into current trade levels and to begin dialogue between South Africa and the EU about how South Africa’s capacity for exporting its creative and cultural wealth in the future – both to the EU and, more broadly into international markets might be strengthened.
The project began in 2012 with this piece of research and series of case studies which look at current trade in and out of South Africa. The report aims to help the creative and cultural sector of South Africa to better understand how it is engaging, particularly through trade, with the rest of the world, and to develop strategies to grow this trade and engagement in the future.
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