Jun 02, 2009 4:10 PM

The impact of culture on creativity

For the European Commission (DG EAC)

The study reveals the contribution of “culture-based creativity” to innovation. It illustrates the impact of culture in the development of new products, services and processes, driving technological innovation, stimulating research, optimising human resources, branding and communicating values, inspiring people to learn and building communities. The report calls for policies on innovation to recognise the cross-sectoral and multi-disciplinary aspect of creativity which mixes element of “culture-based creativity”, “economic” as well as “technological innovation”.

The impact of culture on creativity

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