The main goal of the Creative Europe programme is to promote,
strengthen and protect European cultural and linguistic
diversity, cultural heritage and creativity, as well as the
competitiveness of Europe's cultural and creative sectors.
Culture plays a pivotal role in addressing key societal and
economic challenges, especially in promoting active
citizenship, common values, wellbeing, innovation, economic
growth and job creation.
The Creative Europe programme includes a MEDIA strand to support the European audiovisual industry, a CULTURE strand to promote other European cultural and creative sectors, and a CROSS-SECTORAL strand to support actions spanning across the audiovisual and other cultural and creative sectors.
|Budget 2021-2027||Current budget|
|Overall: €2.4 billion||Overall: €1.46 billion|
|MEDIA: €1.081 billion||MEDIA: €820 million|
|Culture: €609 million||Culture: €450 million|
|Cross-sectorial strand: €160 million||Cross-sectorial strand: €190 million|
Internationalisation and networking
International promotion of EU creative works
The Erasmus+ programme provides opportunities for education, training, young people and sport in Europe, enabling millions of Europeans to study, train or learn abroad while broadening their experience and awareness of Europe, and increasing the future chances on the job market. A double funding for the 2012-2027 period will boost the programme's effectiveness in building a European Education Area by 2025, empowering young people and promoting a European identity through youth, education and culture. The new programme will enable:
|Budget 2021-2027||Current budget|
|Overall: €26.2 billion||Overall: €14.7 billion|
|(opportunities for 12 million people)||(opportunities for 4 million people)|
More opportunities to benefit from training to acquire digital skills needed for the deployment of new technologies, including related to artificial intelligence and augmented/virtual reality. In the field of digital skills, the Digital Europe Programme will complement the wide approach of Erasmus+.
Increased mobility opportunities to individuals in various sectors of activity, including the creative industries to have a learning experience abroad allowing them, at any stage of their life, to grow and develop professionally.
Horizon Europe is the EU scientific research initiative meant to succeed the current Horizon2020 programme. Its general aim is to deliver scientific, technological, economic and societal impact from the Union's investments in research and innovation, to strengthen the scientific and technological bases of the Union, and foster its competitiveness in all Member States. Horizon Europe has three pillars:
|Budget 2021-2027||Current budget|
|Overall: €95.5 billion||Overall: € 80 billion|
Via the European Innovation Council: Increased opportunities to develop promising ideas and breakthrough innovation in any economic sector and help the most innovative start-ups and companies to scale up.
Importance of storytelling and new media
Opportunity to contribute (via innovative stories and new media solutions, such as interactive animations, video games, augmented realities) to the key missions taken forward by the new Horizon Europe. Audiovisual and News media industries can be powerful tools in guiding the process of connecting citizens with science and public policies in the areas of climate change adaptation, smart cities and climate-neutral activities.
Digital Europe is the new EU programme aiming to build the strategic digital capacities of the Union and to facilitate the wide deployment of digital technologies, to be used by Europe's citizens and its businesses. It is meant as a step forward from the Digital Single Market Strategy which aimed to create the legal framework for an overall digitisation of the EU. The Digital Europe Programme will shape and support the digital transformation of Europe's society and economy. Digital Europe will invest its budget for the deployment of innovative digital technologies in five key areas:
Budget for 2021-2027: €9.2 billion
The InvestEU Programme aims to give an additional boost to investment, innovation and job creation in Europe. It brings together, under one roof, the European Fund for Strategic Investments and 13 EU financial instruments currently available, including the Loan Guarantee Facility and Equity facility for Growth under COSME, Connecting Europe Facility Debt Instrument and Equity Instrument, InnovFin Equity and SME Guarantee, Student Loan Guarantee Facility and the Cultural and Creative Sectors Guarantee Facility. By using an EU budget guarantee to crowd-in other investors, the InvestEU Fund will give an added boost to investment in the EU. InvestEU is expected to mobilise at least €650 billion in additional investment between 2021 and 2027. The InvestEU Fund will support four main thematic areas for investment:
Investment trigger for 2021-2027: €650 billion
The Single Market Programme is the new EU programme which aims to empower and protect consumers, and enable Europe's many SMEs to take full advantage of the Single Market. The new programme will strengthen the governance of the EU's internal market. It will support businesses' and in particular SMEs' competitiveness and will promote human, animal and plant health and animal welfare, as well as establish the framework for financing European statistics. The new Single Market Programme will support six main policy areas:
Budget for 2021-2027: € 4 billion
The Next Generation EU package is the major recovery plan proposed by the European Commission to immediately address the socio-economic damage created by the COVID-19 pandemic and to start building a more resilient, sustainable and healthier society capable of better facing future global health and economic threats. The proposal aims to boost the long-term budget of the European Union for 2021-2027 (earmarked at €1100 billion - 2018 prices). In July the European Commission borrowed €750 billion (at 2018 prices) on the financial markets to fund the Next Generation EU package over the next 3 to 6 years. Next Generation EU will be channelled through existing EU programmes and a number of new instruments:
Budget for 2021-2024: € 750 billion
A large part of the Next Generation EU budget will be managed at national levels through the Recovery and Resilience Facility and through the REACT-EU initiative. The latter delivers on a strengthened Cohesion Policy to support workers and SMEs, health systems and society's green and digital transition. As a cross-sectorial initiative, it presents important opportunities for the creative industries.
Over the past years, the creative industries have increasingly benefited from regional investment under the Cohesion Policy via the European Structural and Investment Funds (ESIF) which are its main financial instrument. Regions need to create development strategies by identifying strategic areas for intervention - the so-called Research and Innovation Smart Specialisation Strategies (RIS3). These strategies can channel support for the audiovisual and news media sectors to enable them to contribute to a number of key objectives, such as competitiveness of SMEs, improving access to culture, digitisation of services, sustainable tourism infrastructure and ICT etc.
Below are 3 examples of strategies developed around audiovisual and news media sectors in different regions across Europe:
North Rhine-Westphalia, Germany
S3 Priority: Media and creative industries
North Rhine-Westphalia is home to vibrant film and gaming industries and a strong publishing and media sector. The diverse cultural scene and the high concentration of TV and radio stations, network operators, telecommunication giants and content providers accelerate the process of media convergence and a productive crossover between the arts, culture and the media, thus boosting creativity, innovation and eventually economic growth. In order to consolidate its leading position in the media sector in Europe, the region supports the media and creative industry through numerous funding programmes, notably for start-ups and young entrepreneurs, such as the Film- und Medienstiftung NRW. With an annual budget of nearly € 35 million, the Fund supports films for cinema and television during the stages of production and distribution, as well as the development of innovative audiovisual content.
S3 Priorities: Creative economy; Technologies and Industry 4.0 including games, transmedia, digital media
Wallonia region's smart specialisation strategy is focused on clusters development along four axis, including the creative economy, recognised as priority to stimulate creativity and innovation (including non-technological). A number of regional initiatives support the development of this strategic sector. The Creative Wallonia program supports cross-fertilisation between creative industries (including film, gaming, transmedia) with other economic sectors, such as health and information and communication technology (ICT), to boost territorial development. The St'Art Investment fund supports SMEs active in the creative industries, including non-for-profit organisations, with a budget of nearly € 37 million. The fund provides financing in the form of loans and investments and contributes to the creation of companies and the development of existing structures in order, for example, to undertake new projects, create new products and win new markets.
S3 Priority: New technologies for the creative industries
The Veneto Region hosts numerous cultural and creative industries (particularly in the audiovisual and heritage sectors). The region highly invests in the strong potential of its creative industries as driver of economic and social development. In particular, the region promotes cross-sectorial collaboration between creative industries and ICT, new technologies and eco materials for new products and services. The region launched two specific calls for projects with the European Regional Development Fund (2 for start-ups and 2 for innovation). This is the first formal recognition of "culture as business" for the Veneto government. The calls will co-fund the purchase of technical equipment or software to support the digital transformation of creative businesses. The total budget invested in the creative industries is € 11 million (an additional 5€ million feeds the support for audiovisual and cinema productions).