This study analyses the competitiveness and economic viability of the EU news media sector. It explores market size, structure, financial performance, consumer demand, employment trends, media independence, and the impact of digitalisation and global platforms. It highlights the decline of print media, stable revenues in radio/TV, and growth in digital media and user-driven revenue. The study also examines editorial pressures, trust in media, and future viability based on monetisation models and platform relationships.