In early October the EU rolled out major culture funding initiatives. On October 1st, the Commission opened a new call under the Culture Moves Europe mobility scheme (Creative Europe), allocating €25 million to support some 7,000 artists and cultural professionals for residencies and travel through 2028. At the same time, the Commission presented its draft 2028–2034 budget (“AgoraEU”), which merges Creative Europe’s Culture and MEDIA+ strands with the civil-society/CERV programmes. AgoraEU’s budget would double current funding levels to ensure continuity of successful projects and meet new challenges. Cultural networks have urged that Parliament’s Culture Committee lead on AgoraEU’s design, stressing it must remain a “holistic” culture-and-heritage instrument.
October wrap-up: what’s shaping Cultural Policy this month
October wrap-up: what’s shaping Cultural Policy this month
Welcome to KEA’s monthly wrap-up of cultural policy insights and updates from across the EU and beyond.

EU Cultural funding and programmes
EU Cultural funding and programmes
Audiovisual and Media policy
Audiovisual and Media policy
EU legislators focused on Europe’s film and media rules. On October 23, the European Parliament passed a resolution demanding the Commission to defend the Audiovisual Media Services Directive (AVMSD) during trade talks with the US. MEPs insisted that measures like the 30% European-content quota are “a legitimate regulation in the public interest” and must remain exempt from trade obligations to safeguard Europe’s cultural sovereignty. In parallel, the Parliament’s Culture and Education (CULT) committee held a structured dialogue with the Commissioner for Media (Virkkunen) on the AVMSD mid-term review and on implementing the new European Media Freedom Act. This reflects intense scrutiny of digital media and content rules at the EU level.

Cultural Heritage and European Capitals of Culture
Cultural Heritage and European Capitals of Culture
October saw high-profile EU heritage events. In Brussels (12–15 Oct) Europa Nostra and the EU co-hosted the European Cultural Heritage Summit 2025 under the banner “Heritage Matters for Europe”. The Summit coincided with preparations for the EU’s new Culture Compass strategy and next EU budget and featured a Heritage Forum explicitly discussing how the Culture Compass and 2028–34 budget can better support local heritage, cultural rights and citizen participation. The European Heritage Awards (Europa Nostra) ceremony – co-hosted by Commissioner Micallef – highlighted flagship heritage projects across the Union.
Meanwhile, the EU backed cross-border cultural cooperation. A delegation of MEPs visited Nova Gorica (SI)–Gorizia (IT) from 27–29 to mark GO2025, the first-ever “borderless” European Capital of Culture. Officials noted this dual ECoC is “a role model” showing how “culture and cooperation overcome borders and transform shared history into shared progress”.
Finally, on October 28, the Council’s Cultural Affairs Committee examined a “Rome Manifesto” to establish a Cultural Resilience Alliance for Ukraine, underlining continued EU support for protecting and rebuilding Ukraine’s cultural heritage.

EU cultural strategy and governance
EU cultural strategy and governance
The EU is preparing a new overarching culture strategy. The Commission plans to adopt the “Culture Compass for Europe” in Q4 2025. It will replace the 2018 Agenda for Culture and guide policy across sectors. The current Work Plan for Culture (2023–26) already defines four priorities – 1) empowering artists and creative sectors, 2) participation and access, 3) culture for the planet (sustainability), and 4) culture in EU external relations. The Work Plan explicitly addresses heritage protection from climate change, artists’ working conditions, culture’s role in health/well-being, libraries, digital transitions, and more.
Civil society networks are also shaping the agenda. In September 2025 Culture Action Europe and partners published a sector blueprint outlining priority policy measures. They call for stronger EU safeguards for artistic freedom and cultural rights – including an “Artistic Freedom Act” and a directive on decent working conditions for the cultural sector – and for embedding culture into wider EU funds (e.g. making Creative Europe’s Culture strand visible in AgoraEU and adding culture components in Horizon and foreign policy funds). The blueprint emphasizes culture’s link to democracy, equality, and sustainability at all levels.

Global cultural trends and themes
Global cultural trends and themes
Culture & sustainability
UNESCO’s Mondiacult 2025 conference (Barcelona, 29 Sept–1 Oct) gathered 160+ governments to reaffirm culture as a “global public good” and central to sustainable development. It underscored that cultural heritage is under acute threat from climate change, disasters, conflict and trafficking; UNESCO even launched a “Virtual Museum of Stolen Cultural Objects” to document illicitly removed heritage. The conference reiterated calls to integrate culture into all policy areas - from crisis response to climate action - and to secure long-term funding towards making culture an explicit post-2030 UN development goal.
Cultural rights & freedom
Cultural rights were a prominent theme. UNESCO statistics show 93% of countries now cite culture in development plans, yet 62% of artists worldwide report little to no protection of their economic and social rights. The Mondiacult agenda emphasised culture as a human right and driver of identity and cohesion. EU stakeholders likewise stress cultural rights: the Culture Action blueprint explicitly demands EU-level guarantees for artistic expression and equity.
Decolonization & diversity
Discussions of historical justice and diversity continued to influence policy. UNESCO noted a surge in cross-border heritage recognition: 51 transnational World Heritage sites and 97 shared intangible practices were inscribed in 2025. In practice, several EU countries have begun addressing colonial legacies: for example, France and Germany have prepared legislation to expedite return of colonial-era artifacts, building on earlier high-profile restitutions. The EU’s cultural diplomacy and development programs are also encouraging more inclusive narratives, reflecting the global push to decolonize museums and curricula.

Photos:
Photo 1: Virkkunen at CULT meeting ©European Parliament.
Photo 2: The Ceremony was co-hosted by Glenn Micallef, European Commissioner for Intergenerational Fairness, Youth, Culture and Sport ©Europa Nostra.
Photo 3: ©Culture Action Europe
Photo 4: The Minister of Culture, Ernest Urtasun, during his opening speech ©Ministerio de Cultura, Gobierno de España.