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CommunicationPolicy
Strategic advice to Amazon on Coalition-building for VOD services
Project summary
This project provided strategic advice to Amazon for developing a coalition of VOD service providers in the EU. It aimed to build a narrative around the benefits of coalition-building, identify potential partners, and support outreach efforts. The project also included drafting a roadmap, preparing meeting materials, and outlining next steps for joint policy engagement.
- Lead partnerKEA European Affairs
- ClientAmazon
- Funding programmeService contract
- Period 2019-2020
- RegionEU-27
- ServiceStrategic consulting
- Statuscompleted
KEA's contribution
KEA mapped stakeholder positions, identified potential coalition partners, developed a narrative for collective action, and supported Amazon’s outreach. KEA also prepared meeting agendas and background documents, summarised findings, and proposed next steps for coalition-building.
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