ANIMA MUNDI aims to revitalize the European Animation Industry Ecosystem (EAIE) by addressing key challenges in intellectual property, discoverability, and international partnerships. The project will map and assess strategies to enhance the visibility and global reach of European animation, particularly focusing on children and youth audiences. It will pilot innovative tools such as a gamified discoverability platform, an ANIMA MUNDI Dashboard for policymakers, and a European Animation Brand. The project also includes joint promotional activities at the Annecy International Festival and the development of toolkits to empower partnerships and promote EU values abroad. Through interdisciplinary collaboration among academics and industry stakeholders, ANIMA MUNDI seeks to position animation as a strategic cultural and economic asset for Europe.